The Importance of a Brand Style Guide

Adorn Studio | The Importance of a Brand Style Guide

If you’ve worked with a designer, you know it’s all about your brand’s style. Delivering visual components that complement one another. It’s an overlooked but imperative element. If you think of the different elements that make up your brand, you will learn that your brand’s tone tells your business’s story, the brand’s strategy provides structure, and the brand’s style provides a lasting first impression – all of these elements influence your ideal client’s buying decisions. 

When I talk to potential clients, some have a concrete vision of what they want, and others have not a clue what they want. And I believe there is a problem with both options.

  1. The people who know exactly what they want often forget to design their brand with their ideal client in mind. It’s always great to infuse your own personality in your brand, but it doesn’t mean a thing if you aren’t visually catering to the ones who pay your bills.

  2. The people who don’t have a clue on design strategy – well – they don’t have a clue. What happens in some cases is that they carelessly put together their brand’s design elements. They pay for a cheap logo, go rogue on their website, and what they’re left with is a brand that looks unprofessional and unappealing.

Though one of the above seems worse than the other, they both lack that positive first impression their ideal client so desperately craves. What does this mean? Goodbye, potential clients!

I have noticed this flaw becoming a trend in my own clients’ businesses and I wanted to put an end to it. I wanted to equip them with an A to Z workbook that will help establish their own design style and that will provide clarity to target their ideal clients and provide fluid style consistency across their brand. So, I created one!

Whether you are just starting out in your business or rebranding, the Brand Style Guide Workbook will provide you with a brand audit (to be sure your brand’s style ideas relate to your ideal client), present 80 (YES – EIGHTY) brand style font pairings, color theory guidelines as well as ideal client guidelines, and MORE!

You deserve this opportunity to build the perfect foundation for your dream brand. It is up to you to determine if your business will experience brand bore or brand score once and for all.

Purchase the Brand Style Guide Workbook today!

OH! AND A PRO TIP: Don’t look back – you’ve already been there ;)