We live in a big world which can make anyone feel small. However, there are some living in this big world that feel particularly smaller than small. Hi, my name is Deslonde Harvey and I am an introverted business woman. Once upon a time I was really uncomfortable about being an introvert before I actually knew what an introvert was. But as soon as I was able to put a name with how I felt on an everyday basis, immediate total self-acceptance was established; I realized there are a lot of people out there like me as well. It’s not wrong — it’s just different! But finding out that the word “introvert” really exists gave me so much clarity and confidence. I was so intrigued by finding out what an introvert was. My extrovert husband has received so many articles (sent by me) on introversion that when he receives one now (yes, I still send them) he’s thinking something along the lines of, “Another one? I know babe, you’re an introvert… I get it.”
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I love organized strategies so much that I have decided to write this blog post to inform and help business owners brand their company in a very organized and methodical way. Below is my take on an efficient brand strategy that will help guide and mold your company into the business that you envisioned. This brand strategy goes over the marketing materials I highly recommend, the order of how these materials should be designed and understanding how long each design process may take for each marketing material mentioned.
If you have seen the movie "Eat Pray Love" you are all too familiar with the Italian saying dolce far niente. By day I am a wife, mom, full-time employee, and contract designer. By night I am a blooming entrepreneur and daydreamer (I wish I could say I was more of a literal night dreamer but that’s just not the case — I am the ultimate night owl daydreamer). Juggling all these tasks can be confusing and a bit overwhelming at times; and because of this, I realized I have been completely disregarding the most important task that every business person should make a priority — the task of dolce far niente, meaning the sweetness of doing nothing.
C’mon let’s be honest, I know you've looked at a company logo or an ad of some sort and thought, “I could do that.” I am a realist and I totally get it, but the truth is there are actually legitimate reasons to hire a graphic designer to build your company’s brand. Find out why!
You did it! You were able to narrow a list of 30-something (or more) business names down to one name that best suits your company's identity. You then reserved your business name and settled for a domain name that compliments your company.
What’s next is probably one of the most exciting parts of building your business. Branding! After finding the most compatible graphic designer to start building your brand, you most likely scheduled a consultation meeting. This blog is about preparing you for the initial branding meeting so you and your new company will be set for success.
So I would like to think that all entrepreneurs have been there… you know the “how can I make this happen?” or “I’m not sure I have what it takes” moment. How did I make the leap? If you know me, you know that me starting a business is something you didn’t see coming.
It definitely started as a little spark that became a reality. Since the time I was introduced to the graphic design industry, I had a thirst for learning as much as I could so I could eventually apply it to my future company. I knew that even though I was fortunate enough to work with companies that broadened my skill level, I always felt there was something more God wanted me to experience. I read this quote and it hit home for me, “If you don't have big dreams and goals, you'll end up working really hard for someone who does” - unknown.